Rosehill-Camellia Landowners Alliance Unveils $25 Billion Vision for Western Sydney’s Future

Rosehill Camellia Town Centre
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In a groundbreaking unveiling, the Rosehill-Camellia Landowners Alliance (RCLA), comprising Wentworth Properties, Billbergia, Abacus Property Group, and the Australian Turf Club, is urging collaboration with the NSW State Government to bring forth a visionary Masterplan for a colossal $25 billion new community spanning 90 hectares in Western Sydney.

Projected for completion by 2050 on the Rosehill Racecourse and Camellia Town Centre sites, the RCLA’s ambitious vision entails the development of a dynamic community, featuring a new ferry wharf, light rail, and Metro stations to provide unprecedented access to the Parramatta River waterway.

^The Rosehill-Camellia Landowners Alliance (RCLA) Architectural plans (Image: Billbergia)
^The Rosehill-Camellia Landowners Alliance (RCLA) Architectural plans (Image: Billbergia)

The envisaged Masterplan encompasses a Town Centre serving as the nucleus for 45,000 urgently needed new homes, inclusive of affordable housing. The development will integrate retail, education, and commercial spaces, complemented by community facilities, public open spaces, and vital infrastructure.

Crucially, the proposed public spaces include a 350-meter-long beach and an additional 1.5 kilometers of waterfront along the Parramatta River, transforming the landscape of Rosehill-Camellia.

^The plan’s proposed new public spaces include a 350-metre-long beach (Image: Billbergia)
^The plan’s proposed new public spaces include a 350-metre-long beach (Image: Billbergia)
^Aerial site plan view for the proposed Beach Area (Image: Billbergia)
^Aerial site plan view for the proposed Beach Area (Image: Billbergia)

“This is a once-in-a-century opportunity to plan strategically for an entire ’city-within-a-city’, while also unlocking access to the riverfront – activating, remediating, and beautifying what is now a former industrial wasteland. It will enable Parramatta to fulfil its destiny as a global city alongside Sydney,” said Rick Graf, Development Director of Billbergia.

“For scale, the combined site is four times larger than Barangaroo and will accommodate 100,000 people, generating over 15,000 jobs.

It will be the largest development in the history of the Central River City and is a total game-changer for Western Sydney,” he said.

This transformative project is set to catalyze a three-minute economic super-hub in Western Sydney, allowing seamless commuting between Westmead, Parramatta, and Camellia through the new Metro.

^The Rosehill-Camellia Site Plan Image (Image: Billbergia)
^The Rosehill-Camellia Site Plan Image (Image: Billbergia)

Camellia, once an industrial precinct facing a decline in employment opportunities since the 1970s, is poised for rejuvenation. With strategic transport infrastructure like Parramatta Light Rail and the Metro West, the Masterplan aims to outline a comprehensive strategy for the site’s evolution over the next 50 years, supporting major housing supply and contributing to the Central River city’s status.

The RCLA members are rallying the NSW State Government to join forces with the Landowners and the Council to craft an innovative Masterplan that optimizes the potential of the amalgamated site. The RCLA members include Wentworth Properties, Billbergia, Abacus, and the Australian Turf Club.

“We want to ensure international best practice is utilised to leverage the potential for value creation to both the Government and to the economy. The new Masterplan needs to be a highest-level collaboration between government and the private sector investors, and must have the best international expertise to crystallise the broader vision,” Mr Graf said.

The Vision

Camellia-Rosehill’s significance in the Greater Parramatta and Olympic Peninsula (GPOP) Economic Corridor is paramount. By 2041, the precinct will evolve with service and circular economy industries, complemented by new recreational and entertainment facilities facilitated by enhanced transport access via light rail, active transport, and road connections.

^The Rosehill-Camellia Transport Orientated Vision (Image: Billbergia)
^The Rosehill-Camellia Transport Orientated Vision (Image: Billbergia)

The proposed well-designed town center, adjacent to the light rail stop, is positioned as the focal point of community activity, ensuring that new homes and jobs are in proximity to public transport. The development will feature new public open spaces, community facilities, and enhanced walking and cycling connections.

Additionally, a new urban services precinct and retention of heavy industrial land aim to solidify Camellia-Rosehill as an employment powerhouse. The Masterplan emphasizes the preservation and enhancement of key environmental features, including the Parramatta River, Duck River, and their wetlands. Camellia’s rich heritage will be respected and celebrated, with the renewal guided by the input of Aboriginal communities.

Note: The information presented in this article is for general informational purposes only and should not be relied upon as legal, financial, or professional advice. While we make every effort to fact-check and verify the information presented, we cannot guarantee its accuracy or completeness. Readers are encouraged to independently verify any information they find on our website and to consult with relevant professionals before making any decisions based on the information presented. The Australian Development Review does not own the rights to the information included within this article, and furthermore, there is no infringement intended from the included text and images within.


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