Morris Property Group Unveils Plans for New Slender Residential Tower in Chelsea Avenue, Broadbeach

Morris Property Group 14 Chelsea Ave Broadbeach Image ADR
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The Morris Property Group has submitted a development application for a sleek 25-level residential tower situated at 14 Chelsea Avenue, right in the bustling heart of Broadbeach. This move signifies the firm’s intent to further strengthen its presence in the flourishing Gold Coast market, adding yet another residential project to its portfolio along the sunny coastal strip.

Designed by the esteemed architectural firm Cottee Parker, the tower will feature 21 full-floor 3-bedroom residences spanning 25 stories on a compact 607sqm parcel of land. In addition to the residential units, the tower will include a rooftop recreation deck, providing 230sqm of leisure space on Level 25. This rooftop oasis will boast amenities such as a swimming pool, outdoor kitchen/BBQ area, bathroom facilities, indoor gym, and yoga studio. Furthermore, the development will offer three levels of basement car parking, accommodating a total of 38 resident car parking spaces.

According to the planning report, the towers design seeks to achieve a soft presence within the streetscape.

“The design incorporates smooth curved balconies to provide layering to the façade and to soften the presentation of the building to street. Angled articulation through the eastern and western elevation also provides visual interest through the depth and height of the tower to produce a high quality and contemporary development design.” States the planning documentation.

Each full-floor apartment spans 190sqm and features 3 bedrooms, 2.5 bathrooms, and an additional multi-purpose room. Enhancing the living space, each apartment includes a 35sqm balcony offering views of the northern end of the site. Additionally, Level 2 will house the project’s only 2-bedroom unit.

^Architectural Image of the Tower (Image: Cottee Parker)
^Architectural Image of the Tower (Image: Cottee Parker)

The Morris Property Group are no strangers to Chelsea Avenue in Broadbeach, having developed the 26-storey ‘Opus’ tower on the site next door to this current application at 14 Chelsea Avenue. The Opus tower currently stands overlooking the Broadbeach Soccer Club and Nikiforides Family Park and operates as a short term stay accommodation. This next tower will straddle Opus directly next door, giving the group a second project in the same location.

^Location Map for 14 Chelsea Avenue Broadbeach (Image: Zone Planning Group)
^Location Map for 14 Chelsea Avenue Broadbeach (Image: Zone Planning Group)

The application for 14 Chelsea Avenue has been made by the Zone Planning Group on behalf of the Morris Property Group, applying for a ‘Material Change of Use for Multiple Dwellings & Short-Term Accommodation’, alluding to this new tower being similar to Opus in its multi-residential use for buyers.

The Gold Coast apartment market has experienced significant growth driven by population influx, tourism appeal, and infrastructure development. With its stunning beaches and vibrant lifestyle, the region has attracted both residents and investors seeking holiday apartments and luxury waterfront properties. Infrastructure projects like the light rail extension have enhanced accessibility, while favorable rental yields and potential capital growth have made apartments appealing to domestic and international investors. The market has shown resilience amidst economic fluctuations, with a shift towards apartment living among various demographics. Government incentives further stimulate demand, supporting the overall upward trend in the Gold Coast apartment market.

Established in Canberra in 1978, Morris Property Group is a multi-faceted property business focusing on property investment, asset management, development, and construction, that has been built over four decades.

Note: The information presented in this article is for general informational purposes only and should not be relied upon as legal, financial, or professional advice. While we make every effort to fact-check and verify the information presented, we cannot guarantee its accuracy or completeness. Readers are encouraged to independently verify any information they find on our website and to consult with relevant professionals before making any decisions based on the information presented. The Australian Development Review does not own the rights to the information included within this article, and furthermore, there is no infringement intended from the included text and images within.

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